Description

Are you an entrepreneur or small business owner looking to leverage the power of LinkedIn…

but don’t quite know where you should start?

In this short, but informative 17-page LinkedIn Planner you’ll find the information you need to get started.

We’ll start with the basics and how to Set Up Your Account – from choosing your username and picking out the right photo to crafting a summary that lets your personality shine (and connect with your ideal customers) and best practices when it comes to your experience and education.

Next, we will talk about Optimizing Your Profile for Search because, above all else, LinkedIn is a social network. LinkedIn boasts a sophisticated search algorithm that allows users to find the professionals best suited for any job. A well-optimized profile will not only rank on LinkedIn, but will inevitably show up when others Google your (or your company’s) name.

Then, together we’ll take a look at how to Find and Connect with Your Ideal Client – connections are the key to ranking better in a LinkedIn search. No matter how relevant or well-chosen your keywords are, if you’re not connected to a lot of people, your search ranking will be limited.

Afterwards, you’ll discover how to Find, Join, and Participate in Relevant Groups. One of the best ways to connect with your ideal client on LinkedIn is to join relevant groups. You’ll gain valuable insight into what’s important to your audience, plus you’ll have a chance to share your expertise and build relationships.

Discovering how to Create Your Own LinkedIn Group is a great way to get even more from being connected with your ideal customers on LinkedIn. We’ll walk through the incredibly simple 5-step setup process for creating your own group and give you a couple of exercises to get you ready for creating your very own group.

You don’t want to just be an LinkedIn user, you want to know how to Share Valuable Content– because becoming a thought leader in your niche and establishing yourself as the “go to” person for up-to-date info is a great way to grow any business.

Great social marketing doesn’t happen by accident – and knowing how to Publish on LinkedIn Pulse will help ensure that you (and your business) get the most out of this platform. If you didn’t know, Pulse is LinkedIn’s own publishing platform and we’ll cover some great tips to help you get your content to your ideal audience.

And lastly, we’ll talk about Promoting Your Best Products & Programs since at this point, you’ll have created and optimized your profile, participate in and launched groups, and published content on LinkedIn. Learn the potential traps of LinkedIn since typically it’s users aren’t as receptive to sales pitches as users on other platforms are.